Has Holography Lost Its WOW? We Need Your Input!

Holographic features have long played a vital role in optical document security—grabbing attention, signaling authenticity, and giving visual verification. But as design trends shift and digital solutions take a larger role, it’s time to reassess their impact.

Reconnaissance International is conducting an industry-wide survey to better understand what makes holographic imagery effective today—and whether the visual features we’ve relied on still deliver the ‘WOW factor.’ We are inviting professionals from across the secure document field to share their views. Your feedback will help identify which visual elements continue to be meaningful and which may no longer hold value.

Why participate?